¨Macho¨ Comic for Lola Hats Catalog

 

This is a catalog for Lola Hats, a hat maker in Brooklyn, NY. The idea was to create a ¨macho¨comic for her men´s line called John.  It was to have this folded, used, beat up look to it, like it was delivered to your door with the Sunday paper. This was given out to buyers at her 2012 shows in Paris and Tokyo. Later, the comic was made into a paper fedora that is sold in a trendy department store in Tokyo, Japan.

The bolder text in the print are the names Lola gave her hats.